In 2021, a new cafe opened up in Bangsar, Kuala Lumpur, Malaysia. Called Hetam, it is a cafe almost designed for the post-pandemic, Instagram age that we find ourselves living in. At the time of visiting, there was no ‘inside’ to this cafe, everything was outdoors: customer seating was outdoors, even the ordering and the counter were outdoors. Umbrellas provided some protection from the downpours as well as the hot sun that you can get in Kuala Lumpur. You order at a counter which is on the right of what looks like it used to be an ordinary house on the service road parallel to Jalan Maarof (between Lorong Maarof 5 and 6). The house is now the headquarters for the online section of Hetam and is where they package up their online sales. There are a small selection of edibles to the right of the cash till but the main focus is on the coffee, tea and chocolate. The coffee is roasted by Hetam. At the time of visiting, the coffee was a choice of either an Indonesian natural or a Brazilian washed coffee and available as any of the usual espresso based drinks. I found that the Indonesian worked better in the espresso but that when brewing with an Aeropress at home, the Brazilian came out on top. Various Japanese Genmaicha and Hojicha teas were available but each time, I focussed on the coffee. The chocolate also is sourced by Hetam mostly from Indonesia and is well worth trying.
The staff at Hetam were very friendly and knowledgable. When we first arrived, they talked us through checking-in using the MySejahtera (Covid-19) app when we didn’t have data on our phones (as of 1 May 2022, hopefully MySejahtera will be something you don’t need to use any more). This led to a conversation on the origins of Hetam and their hopes for the cafe for the future. We ordered a hot long black and an iced chocolate and took a seat in the side/back garden of the house. The space seems almost made for Instagram. Infact, perhaps it was. Carefully arranged bamboo adorns the sides of the garden. White pebbles form the floor while strategically placed bits of tree are scattered throughout the space leading to a certain, specific aesthetic. The first time that we enjoyed a coffee at Hetam, another couple were already there. As we sipped our coffee, the couple split into model and photographer and, with what appeared to be a well practised routine of recognisable Instagram poses, set about photographing each other against different backdrops. In subsequent visits, we enjoyed the place to ourselves.
The name “Instagram” is apparently a derivation of a combination of “instant camera” and “telegram”. The idea being that a message is sent through an image acquired by an instant camera. The word camera is in turn derived (from both Latin and Greek) from the word for a chamber or a vault. Presumably this was a suitable name for the camera because early photographs were taken through a pin hole into a vaulted dark chamber. Which brings us into the realm of physics as the photograph is literally that which is written by light. Film cameras and even the old Polaroid instant cameras, could still, legitimately be said to take photographs. The light would fall onto a chemically active film and change it based on the exposure levels so that the image was written directly by the light. When it was developed, the negative would be the reverse of the places on the film ‘written’ by the photons of the light (for a description of the process and a recipe for developing film with coffee click here, opens as pdf). This is not true of the sort of “instant cameras” most would now use to upload an Instagram post. In the case of digital cameras, the photons of the light still activate a light sensitive electronic chip behind the camera lens, but much of the interpretation of the image is done using computer software. For example, many of the light sensitive cells in the camera are not colour sensitive, they are only sensitive to the number of photons that fall on them (the intensity of the light). Colour images are formed by considering neighbouring cells which each have a different coloured filter covering them. The relative intensity of the electronic response within each group of cells is then interpreted by the software as a different colour. At this point can it be said that the image is written by the light? The final image is a mixture of the light falling on the photoactive cells and the interpretation of that electrical data by the software in the phone or digital camera. The light directs the electrons within the device but does it write the image?
There’s also the issue of what it means to have the image and to share it. The picture on the phone, the image shared through the screens, is a collection of data points that no one can hold. A photograph printed from film or even the negative is, in that sense, more tangible. In the case of the negative, what you hold is what was written by the photons, by the light, at the point at which the subject was seen. In either case though what does it mean to have, or even to share, that image? Erich Fromm in his book “To have or to be” contrasts a poem of Tennyson with a haiku of Basho*. In the former, Tennyson ‘plucks’ a flower out of a wall in order to study it. Basho in contrast looks “carefully” at the flower; paying attention to it but not possessing it. Fromm questions our mode of being, suggesting that Tennyson could be compared “to the Western scientist who seeks the truth by means of dismembering life.” Is this fair? Does our desire to possess an image, pluck a flower or to ‘capture’ a moment and thereby ‘keep’ it necessarily imply that we would seek truth by means of dismembering life?
Which may take us to a consideration of those dead tree branches on the gleaming stones. They appear like petrified wood, wood that has been preserved for years through a process of fossilisation. We cannot own such objects, they outlast us. If we photograph it we cannot keep that moment, what does it mean to us if we don’t look carefully at the instant but rather try to pluck it for posterity?
So finally back to Hetam. While it may be ideal for Instagram, and while it will definitely be worth a few good photo ‘captures’, the space is also ideal for contemplation. For sitting with a coffee, enjoying the moment, appreciating the surroundings, both aesthetic and people, and for being rather than having. A friendly, outdoor and relaxed cafe, what more could you want?
Hetam is on Jalaan Maarof just next to the Petronas petrol station on the service road to Jalan Maarof.
*”To have or to be” by Erich Fromm, Jonathan Cape publishers, 1976 (1978)